The real purpose of business is to eventually build wealth. The challenge for most people is they focus on doing the work and not build a sustainable income.
Lets examine whether or not your business is merely a job you own or a platform to provide you with the wealth, freedom and lifestyle advantages you seek.
Here is how to know if you have a business or just a job.
First, can you build wealth with your business? If you are solely dependent on providing a service to one person at a time you are stuck. You can only earn in direct proportion to the number of hours you have available to sell.
If you sell a product, are your earnings based on the number of items you can sell to individual clients in a year? If so, your market is limited; resulting in limited income.
This can be seen as producing a value that benefits others.
Consider a different paradigm.
What if you created a value instead of producing one?
A very notable example is Bill Gates and Microsoft. Mr. Gates had a vision of changing the world with personal computers.
He found a way to do that through software development and created a value for the world at large.
What about your industry or chosen profession? Can you find a way to create value instead of producing it?
One way I found is to extend your offering through strategic partnerships.
I have been able to assemble a tightly knit team that will solve any marketing or sales problem companies earning less than $5,000,000 in annual revenue can ever have.
To create this value I first took a look at my niche. My clients are small businesses in service based industries with annual earnings ranging from $50,000 to $5,000,000.
Then I identified a major problem. 90% of this group goes out of business within 2 to 3 years due low to poor sales performance.
As you know, marketing drives the attraction factor in sales, so low sales also means poor marketing.
The value I created is taking all of the worry, stress and inefficiencies out of the sales and marketing mix.
In this paradigm, action replaces stress and worry and research and efficiency replace conjecture and inaction. Small businesses of all sizes now have a clear path to follow to grow and prosper.
The part that business owners like best is all the hard work is done for them. They are free to concentrate on growing their business. I work with a team so we can scale up or down as needed.
That is a significant value to anyone who is serious about achieving all they can from their business.
Bill Gluth is a commercial writer and sales process strategist.
He specializes in answering the question that is on the mind of every person in business today, “What is unique about my business and how can I communicate that difference consistently and effectively?”
Bill provides focused words that are designed to sell; enhancing any sales and marketing program. From lead generation to client relationship management, Bill will help your business communicate effectively so that you will stands out from the crowd in any industry.
Find out more about Bill Gluth’s Small Business Strategy Services by visiting http://www.billgluth.com
Article Source: http://EzineArticles.com/?expert=Bill_Gluth
Nice writing style. Looking forward to reading more from you.
Chris Moran
“…Mr. Gates had a vision of changing the world with personal computers.”
He imagined putting computers in every household. He did not just thought of “eventually build wealth”, he became a man of value. He has a mind with a great purpose and along with it, came great wealth and success.
And what about Mr. Gluth? What is unique about his business and how can he communicate that difference consistently and effectively? Does he own a business or merely a job?
“Some people make headlines while others make history.”
- Philip Elmer-DeWitt
We can’t all be Bill Gates.
Well, good luck Mr. Gluth. I hope your “focused words that are designed to sell can enhance any sales and marketing program..”